Austin entrepreneur, Dylan Schleppe created Drive Buy Technology to offer mobile marketing solutions to real estate professionals and other owners of service or sales businesses. I've been covering his mobile applications because I believe 2008 to be the year mobile technology takes off.
KXAN picked up Dylan's story and are scheduled to shoot a segment at one of my listings this morning around 8am specifically about text message marketing of listings. If all goes well, the story should air tomorrow night.
I've been called the Mobile Marketing Diva™, not because I can sing and am overly-demanding, but because I am secretly becoming an expert in mobile applications by working with local solutions providers to deploy their technology in 2008.
WHY MOBILE MARKETING OF LISTINGS IS A WINNING SOLUTION
- Most people have a cell phone. They're using them to get the information they want now. Buyers prefer property information when they're in front of the home. It's less convenient for them to get back to a computer or stare at an empty flyer box to learn whether the home meets their basic needs.
- Have you noticed that flyer boxes are almost always empty? Unless the agent pays a runner or spends their own gas and time visiting listing each week, the boxes are hard to keep filled. Sometimes agents provide extra copies to the owner, but why should it be my client's job to keep a flyer box full when I can instead just give the buyer the basic information instantly?
- Text messaging is more cost effective than toll free hotlines. A toll free home hotline can cost $100-200 per month depending on usage. Dylan's Drive Buy Technology text message solution starts at about $8 per month.
- Buyers don't trust toll free home hotlines. Not only did some companies sell the phone numbers of buyers who called the hotlines, but agents were encouraged to leave out critical details like the number of bedrooms, price and size of the house to elicit a call. Dylan's text message system immediately provides important details about the home, which establishes consumer trust.
WHAT ABOUT PRIVACY?
Privacy is the biggest issue when calling on listings. Even though everyone has caller ID, privacy should be respected. The best real estate agents will ask if they can keep in touch rather than think it's implied.
Buyers usually receive a follow up courtesy call from a good listing agent, even with a text message sign. The best agents obtain feedback for the seller while making sure buyers received the information they were looking for. They're only doing the best job they can for their client, knowing that input is critical.
If a buyer does not want the agent to stay in touch, they can relay the request. An alternative is to work with an exclusive buyer's agent, who can make all listing inquiries on a buyer's behalf.
Mobile technology to change how we communicate in real estate