Just a little something different today. Let us know if we're off track and if you prefer info about upcoming city council meetings and your normal real estate updates, etc.
I wrote an article that was featured on her ActiveRain blog last Wednesday. Like a few before, it touched some members of the audience there and got them to think. The basis of the article was to remind us that, as we negotiate and spend time speaking with people in real estate, there are many lessons, skills, and talents that we can learn from our business backgrounds.
EXCERPT:
My first job ever was at McDonalds Restaurant when
I was a freshman in high school. I specialized in the drive-thu. I was
the blaring voice who asked if I can take your order while you stared
at a bright menu board outside. I enjoyed my years at Mcdonalds because
I was able to make people happy each day with little effort. All I had
to do was get the order right and avoid handing out cold french fries.
If life was that simple, we'd all be less stressed.
My last
job (before entering real estate), was as a Global Project Manager at
Apple Computer. I started at Apple in Technical Support, where we got
to listen to angry customers all day while solving their technical
issues. I was thinking about how I do business today and realized that
everything I learned about customer service came from these two
companies...
The article covers key principles that will help you win deals and secure solid relationships in every transaction, but also as you deal with co-workers, employees, and even friends. Here are a few techniques:
From McDonalds: The customer is always right. Everyone is always right in their own minds. Communication is a two-way street and what we say won’t exactly match what the other person expects. We’re all different. If you say something in a way that makes sense to you, it has a good probability of still not being interpreted by the other person in the exact same way. Understanding and interpretation are based on your culture, education level, life experiences, and language skills. When communicating, keep in mind that the other person is always right since none of us read minds.
From Apple Technical Support: Avoid being too technical. Jargon is a relationship killer, especially in the beginning. Don't dumb down what you say, but target your explanations to your audience (the buyer or seller). Ask probing questions to find out how much they know about solving their own problem, then fill in the blanks. Reflect the level of terminology and know-how that the client displays.
From Apple Customer Service: Questions, Questions, Questions. Similar to the real estate mantra "location, location, location". If you want to fix something and make someone happy, ask good questions. The client should talk more than you do. If you're busy talking, you aren't listening. Learn how to ask good, open-ended questions such as "how can we help you feel comfortable with this?" or "what information would you like to have to make a good decision?"
Read the full blog article on ActiveRain.com and let us know what you think. We hope some of these lessons can be used as you negotiate in real estate or at least in other business settings.
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