I've been excited to see so many real estate bloggers come on board within the past year. There are some excellent blogs out there that read quite often.
A downside to real estate blogging is that some agents and brokers have latched on to the fact that blogs can push your site very high in search engines with little effort.
Apparently, Google hasn't changed their ranking systems to understand blogs. From what the experts have figured out, Google assumes the following when ranking websites:
- If a site or blog is updated frequently with new content, the content is valuable.
- If the same key words show up on a page that the site is relevant.
- If other "relevant" blogs or sites link to each other, the site must be good.
I've been approached by search engine optimization experts to exploit the real estate blogging loophole, which is:
- Decide which key words that you want to rank high in Google with, for example Austin Real Estate.
- Blog often and use the key words as much as possible. One blog post, for instance, may include Austin Real Estate five or ten times.
- Link to other blogs as much as possible. The higher the rank, the better.
While this is normally fine, the "loophole" is that some blogs can be created for SEO, but be virtually uninformative. I love blogging and enjoy reading good blogs, so hope the industry doesn't fall into the trap of providing poor resources to buyers and sellers in lieu of getting a high ranking in Google.
What do you think? Is blogging for the sake of a high Google ranking really a loophole?
Well now, lets let the cat out of the bag and see what happens.
They should spend more time developing their real estate skills.
SEO is not for amateurs.
Posted by: CLM | Sunday, May 27, 2007 at 09:49 PM